The first Arab woman international expert of the Swiss world order in personal and professional development, founder of the Key Coach Group firm (Rabat – Paris), Zakia stands out for her expertise in interculturality, offering support in self-marketing uniquely beneficial for both businesses and individuals. Its innovative method has revolutionized professional and personal support by successfully integrating the Marketing Quotient (QM), a new essential social skill, alongside the Intelligence Quotient (IQ) and the Emotional Quotient (QE). With over 20 years of experience as a human resources director in Africa, she has successfully supported French IT offshoring in Morocco. In addition, Zakia is certified by CRESTRA, ECPA Paris, Schuhfried Austria and Mindvalley, thus consolidating its professional recognition.